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Web Development · Client: Apex Storefronts LLC

Project Overview

Apex Storefronts is a high-volume apparel merchant. We migrated their monolithic legacy framework to a serverless React/Remix architecture to optimize performance and conversion rates.

The Challenge

The monolithic system suffered from extreme latency spikes during seasonal sales events, dropping conversions by 25%. Image loading times exceeded 4 seconds, leading to a poor shopping experience.

Our Solution

We engineered a headless Shopify storefront built with Remix and Tailwind CSS, deployed on a global edge CDN (Vercel). We decoupled content from logic using a graph API and optimized media with automated compression pipelines.

Key Results & Impact

  • Page load velocity increased by 310% (LCP under 1.2s)
  • Checkout conversion rate increased by 4.2%
  • Server resource costs reduced by 60% due to Edge caching
  • Mobile bounce rate decreased from 58% to 22%
310%
Speed Gain

Technologies Used

Remix.jsReactGraphQLTailwind CSSShopify Storefront APIVercel
Headless E-Commerce Migration
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