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Web Development · Client: Apex Storefronts LLC
Project Overview
Apex Storefronts is a high-volume apparel merchant. We migrated their monolithic legacy framework to a serverless React/Remix architecture to optimize performance and conversion rates.
The Challenge
The monolithic system suffered from extreme latency spikes during seasonal sales events, dropping conversions by 25%. Image loading times exceeded 4 seconds, leading to a poor shopping experience.
Our Solution
We engineered a headless Shopify storefront built with Remix and Tailwind CSS, deployed on a global edge CDN (Vercel). We decoupled content from logic using a graph API and optimized media with automated compression pipelines.
Key Results & Impact
Page load velocity increased by 310% (LCP under 1.2s)
Checkout conversion rate increased by 4.2%
Server resource costs reduced by 60% due to Edge caching